Tried converting a VMX file today to OVA so I can migrate it to another environment. It's pretty easy actually all you have to do is:
1. In cmd go to C:\Program Files (x86)\VMware\VMware Player\OVFTool
2. Convert with ovftool by executing ovftool.exe <path>\<file>.vmx <path>\<file>.ova
1. In cmd go to C:\Program Files (x86)\VMware\VMware Player\OVFTool
2. Convert with ovftool by executing ovftool.exe <path>\<file>.vmx <path>\<file>.ova